Blue Origin’s logo. (Copyright, Blue Origin)
The logo for Jeff Bezos’ Blue Origin has the Latin phrase “Gradatim ferociter” which translates to “step by step, ferociously.”
If you’re building a flying vehicle, you can’t cut any corners. If you do, it’s going to be [just] an illusion that it’s going to make it faster. … You have to do it step by step, but you do want to do it ferociously.
For more, read the interview on the NY Times or on Geekwire.
