Blue Origin’s logo. (Copyright, Blue Origin)

Blue Origin’s logo. (Copyright, Blue Origin)

The logo for Jeff Bezos’ Blue Origin has the Latin phrase “Gradatim ferociter” which translates to “step by step, ferociously.”

If you’re building a flying vehicle, you can’t cut any corners. If you do, it’s going to be [just] an illusion that it’s going to make it faster. … You have to do it step by step, but you do want to do it ferociously.

Jeff Bezos

For more, read the interview on the NY Times or on Geekwire.