One of the reasons sort of music and things fantastically loud is ’cause you get so many people who sort of turn deaf ears to what you do. You know what I mean? They sort of just won’t listen to what you do. And it doesn’t matter how good or bad it is. In fact, the bigger it is, normally, the more they’ll close their ears to it. So the louder you gotta — you gotta work, you know.
Volume is a fantastic thing. Power and volume. Power and volume.
– Pete Townshend